LA MONOGRAM

LOGO DESIGN | BRANDING IDENTITY

This monogram design was made for an upstart streetwear clothing brand. After hearing the client wanted a simple, modern, and fun logo using their initials, I immediately tried a bunch of combinations of the letters. This modular option, while not chosen by the client, seemed the strongest to me and I was very happy with how it turned out. The square shape lends itself well to making patterns, and the rounded corners give it a friendly and approachable feeling.